LT - Nappies & Beer

Peter Trevaskis - Dell

A major US supermarket discovered through big data analytics that the people who buy nappies are most likely to also buy beer. They put both items together and increased sales. We have all heard the anecdotes of organisations using big data for unscrupulous marketing but what is the real benefit of big data analytics? How will it affect our lives for the good.

Will it become a plaything of marketing departments or will it lead to a greater insight into human behavior and ultimately lead to a greater understanding of the world in which we live.